I am a PhD candidate in Marketing at IE Business School (Madrid, Spain), expected to graduate in May 2021. I have also been a visiting scholar at UConn School of Business (CT, USA).

My research interests are twofold. In Branding stream of research, I focus on changes to consumer brand preference as a result of macro-level influences such as terrorism, pandemics, or political climate. In Psychology of Technology stream of research, I focus on how consumers interact with technology and use data.

My work has been published in Industrial Marketing Management journal and presented at leading academic conferences. Several of my working papers are currently under review at top academic outlets (2nd round at Journal of the Academy of Marketing Science and under review at Journal of Business Venturing).