Published
Landgraf, P., Stamatogiannakis, A., and Yang, H. (Forthcoming). How Mortality Salience Hurts Brands with Different Personalities. International Journal of Research in Marketing.
Luffarelli, J., Delre, S. A., and Landgraf, P. (2023). How Has the Effect of Brand Personality on Customer-Based Brand Equity Changed Over Time? Longitudinal Evidence from a Panel Data Set Spanning 18 Years. Journal of the Academy of Marketing Science, 51(3), 598-616.
Guha, S., and Landgraf, P. (2021). Sustainable Data Management, in: Handbook of Sustainability-driven Business Strategies in Practice. Edward Elgar.
Iglesias, O., Landgraf, P., Ind, N., Markovic, S., and Koporcic, N. (2020), Corporate Brand Identity Co-Creation in Business-to-Business Contexts, Industrial Marketing Management, 85(2), 32-43. [Impact factor: 4.695]
Under review
At the Journal of the Association for Consumer Research (1st round R&R):
Media Censorship and Consumer Identity – with T. Kim
At the Journal of Business Research:
How Meaningless Brand Names Can Spark Consumer Curiosity and Improve Brand Evaluations: A Theory with Evidence from Technology Brands – with A. Stamatogiannakis and J. Luffarelli
Proceedings & Other publications
Landgraf P., and T. Kim (2022), The Psychology of Consumer-Driven Media Censorship, in NA – Advances in Consumer Research, Volume 50, pp.: 545-546.
Jakubanecs, A., A. Stamatogiannakis, P. Landgraf, and A. Fedorikhin (2022), F-4: Movement Means Life: Mortality Salience Influences Preference for Dynamic Brand Logos, in NA – Advances in Consumer Research, Volume 50, pp.: 789-789.
Landgraf, P., N. Lurie, A. Stamatogiannakis, and S. Calderon (2020), Emotionality and Language Norms in Consumer Reviews: The Curious Case of Emoji, in NA – Advances in Consumer Research, Volume 48, pp: 1226-1226.
Landgraf, P., A. Stamatogiannakis, and H. Yang (2019), How Political Elections Impact Brand Equity, in NA – Advances in Consumer Research, Volume 47, pp: 980-980.
Landgraf, P., A. Stamatogiannakis, and H. Yang (2018), How Mortality Salience Shapes Consumers’ Responses to Brands, in NA – Advances in Consumer Research, Volume 46, pp: 668-669.
Landgraf, P., A. Stamatogiannakis, and H. Yang (2018), How Mortality Salience Shapes Consumer Evaluations of Brands, in E — European Advances in Consumer Research, Volume 11, pp: 174-175.
Landgraf, P., and A. Stamatogiannakis (2018), Don’t Trust the Humans: The Impact of Avatars on Persuasion, in E — European Advances in Consumer Research, Volume 11, pp: 92-93.
Landgraf, P., A. Stamatogiannakis, and H. Yang (2017), 2-P: How Mortality Salience Impacts Consumers’ Preference for Brands, in NA – Advances in Consumer Research Volume, 45, pp: 1042-1042.