Publications & Proceedings

Published

Guha, S., and Landgraf, P. (Forthcoming). Sustainable Data Management, in: Handbook of Sustainability-driven Business Strategies in Practice. Edward Elgar.

Iglesias, O., Landgraf, P., Ind, N., Markovic, S., and Koporcic, N. (2020), Corporate Brand Identity Co-Creation in Business-to-Business Contexts, Industrial Marketing Management, 85(2), 32-43. [Impact factor: 4.695]

Under review

At the Journal of the Academy of Marketing Science (2nd round R&R):

Brand Personality and Customer-Based Brand Equity: Evidence From 18-Year Panel Data – with J. Luffarelli and S. Delre

At the Journal of the Academy of Marketing Science (under review):

How Mortality Salience Hurts Brands with Different Personalities – with A. Stamatogiannakis and H. Yang

At the Journal of Product Innovation Management (under review):

How New Product Names Influence Funding Outcomes on Crowdfunding Platforms – with A. Stamatogiannakis and J.Luffarelli

Proceedings & Other publications

Landgraf, P., N. Lurie, A. Stamatogiannakis, and S. Calderon (2020), Emotionality and Language Norms in Consumer Reviews: The Curious Case of Emoji, in NA – Advances in Consumer Research, Volume 48, pp: 1226-1226.

Landgraf, P., A. Stamatogiannakis, and H. Yang (2019), How Political Elections Impact Brand Equity, in NA – Advances in Consumer Research, Volume 47, pp: 980-980.

Landgraf, P., A. Stamatogiannakis, and H. Yang (2018), How Mortality Salience Shapes Consumers’ Responses to Brands, in NA – Advances in Consumer Research, Volume 46, pp: 668-669.

Landgraf, P., A. Stamatogiannakis, and H. Yang (2018), How Mortality Salience Shapes Consumer Evaluations of Brands, in E — European Advances in Consumer Research, Volume 11, pp: 174-175.

Landgraf, P., and A. Stamatogiannakis (2018), Don’t Trust the Humans: The Impact of Avatars on Persuasion, in E — European Advances in Consumer Research, Volume 11, pp: 92-93.

Landgraf, P., A. Stamatogiannakis, and H. Yang (2017), 2-P: How Mortality Salience Impacts Consumers’ Preference for Brands, in NA – Advances in Consumer Research Volume, 45, pp: 1042-1042.

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