Talks



2021

European Marketing Academy (EMAC), Online: “Approaching Data Sustainability: How to Nudge Consumers (and Firms) to Adopt Sustainable Data Management Practices;” Award winner in the 2021 EMAC-Sheth Foundation Sustainability Research Competition

Invited talk at McIntire School of Commerce, Online: “The Impact of Mortality Salience on Brand Preference” with A. Stamatogiannakis and H. Yang

Invited talk at ESCP School of Business, Online: “The Impact of Mortality Salience on Brand Preference” with A. Stamatogiannakis and H. Yang

2020

Association for Consumer Research (ACR), Online: “Emotionality and Language Norms in Consumer Reviews: The Curious Case of Emoji” with N. Lurie, A. Stamatogiannakis, and S. Calderon

European Marketing Academy (EMAC), Online: “How Has the Effect of Brand Personality on Customer-Based Brand Equity Evolved Over Time? Evidence from a Longitudinal Study” with J. Luffarelli and S. Delre

Invited talk at ALBA Graduate School of Business, Online: “The Impact of Mortality Salience on Brand Preference” with A. Stamatogiannakis and H. Yang

2019

ISMS Marketing Science, Rome, Italy: “The Impact of Mortality Salience on Brand Preference” with A. Stamatogiannakis and H. Yang

Association for Consumer Research (ACR), Atlanta, GA: “How Political Elections Impact Brand Equity” with A. Stamatogiannakis and H. Yang

2018

Association for Consumer Research (ACR), Dallas, TX: “The Impact of Mortality Salience on Brand Preference” with A. Stamatogiannakis and H. Yang

European Association for Consumer Research (ACR), Ghent, Belgium: “The Impact of Mortality Salience on Brand Preference” with A. Stamatogiannakis and H. Yang

European Association for Consumer Research (ACR), Ghent, Belgium: “The Impact of Digital Avatars on Persuasion” with A. Stamatogiannakis

European Marketing Academy (EMAC), Glasgow, UK: “The Impact of Mortality Salience on Brand Preference” with A. Stamatogiannakis and H. Yang

European Marketing Academy (EMAC), Glasgow, UK: “The Impact of Digital Avatars on Persuasion” with A. Stamatogiannakis

2017

Association for Consumer Research (ACR), San Diego, CA: “The Impact of Mortality Salience on Brand Preference” with A. Stamatogiannakis and H. Yang

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