I am an Assistant Professor of Commerce at UVA McIntire School of Commerce. I obtained my PhD in Marketing at IE Business School (Madrid, Spain). I have also been a visiting scholar at UConn School of Business (CT, USA).
I have two main research interests. In my Branding stream of research, I study how macro-level factors such as terrorism, pandemics, or political climate change consumers’ brand preferences. In my Psychology of Technology stream of research, I study how consumers interact with technology and use data.
My recent work has been published in Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Industrial Marketing Management, as a book chapter in Sustainability-Driven Business Strategies in Practice, and presented at leading academic conferences. Several of my working papers are currently under review at top academic outlets.