I am a Lecturer of Commerce at UVA McIntire School of Commerce. I obtained my PhD in Marketing at IE Business School (Madrid, Spain). I have also been a visiting scholar at UConn School of Business (CT, USA).

I have two main research interests. In my Branding stream of research, I study how macro-level factors such as terrorism, pandemics, or political climate change consumers’ brand preferences. In my Psychology of Technology stream of research, I study how consumers interact with technology and use data.

My recent work has been published in Journal of the Academy of Marketing Science and Industrial Marketing Management, as a book chapter in Sustainability-Driven Business Strategies in Practice, and presented at leading academic conferences. Several of my working papers are currently under review at top academic outlets.

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